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What is a business case? (Here)
Many business decisions are made based on suggestions from a member of the management team or from an employee who sees an opportunity that could benefit the company or her department. These suggestions are best presented using a document called a "business case." To make decisions easier, many companies require a specific format or template, which describes the suggestion, problem it solves, benefit to the company, implementation, projected financials, and justification.
Some terms on business case (Here)
Executive Summary
The first section of your template is the "Executive Summary" -- a short description of the business case, which should be written last. To keep it in the form of a short description, indicate a limit in terms of number of words or pages allowed. Its purpose is to provide a quick overview, not a full explanation.
Current Situation
The "Current Situation" section consists of a description of the problem or opportunity and how it affects your company. To make it easier to direct the document for review by the proper managers, include template sections to list the department, whether the subject is a proposed project, organizational need, process or other category specific to your company. Add a section for a description of the situation and why it should be changed. This section can benefit from a limit in terms of number of words or pages; otherwise, it can become a litany of complaints.
Benefits
Once the problem or idea has been defined, add a section where the proposer can indicate what benefits her proposal will bring the company. Again, limiting the length of this section forces the proposer to be succinct. To aid understanding, divide this benefits section into financial, administrative, operational, organizational and any other category appropriate to your business.
Proposed Action
The "Proposal" section of your template is where the idea is set forth in detail. Adding subheadings to this section of your template, such as "Description" and "Implementation" can improve the clarity of the suggestion as presented and make it easier to assign to managers for evaluation.
Financial Projections
The "Financial Projections" section includes the cost of the action, how it will affect the finances of the company and an analysis of the costs vs. benefits. This is where the proposer proves that the idea is worth implementing and addresses any costs or disruptions involved.
Justification
The "Justification" or "Conclusion" section gives the proposer a chance to tie together her argument in favor of her proposal. In your template, limit the number of words or pages or ask for no more than five summary reasons why the proposal should be accepted by management.
Exhibits
A business case template standardizes proposals, limits their length, and makes it easier for managers to evaluate whether they should receive further consideration. To limit the complexity of business case presentations yet include important background information, provide an "Exhibits" section where the proposer can attach articles, diagrams and links to additional information.
How to Write a Business Case Study (PDF) (Here)
Sample Business Case (Here)
- Author:Jason Siu
- URL:https://jason-siu.com/article/3576331f-4be3-45f7-85d0-16a6a130c29d
- Copyright:All articles in this blog, except for special statements, adopt BY-NC-SA agreement. Please indicate the source!
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